The Science Behind Super Everyday
Every Super Everyday ingredient is here for a reason. At a dose that matches the published canine research, not a sprinkle to make the label look impressive.
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Efficiency Tested
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Quality Ingredients
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Made in the UK
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Tested by Independent Labs
It starts with research
We work with veterinary nutritionists, we read the studies, and we name what is in the scoop along with how much.
Every active is listed with its milligram quantity per serving, so you can compare doses against the published research instead of trusting marketing copy. No trace dosed kitchen sink formulas, no fillers added to make the label look impressive, no ingredients we cannot justify on the evidence.
Super Everyday Ingredients
Beta Carotene
A carrot derived antioxidant the body converts to vitamin A as needed, so there is no risk of over supplementation like with preformed vitamin A. Supports skin, coat, and eye function.
Probiotics
Bacillus subtilis at 2.5 billion CFUs and Enterococcus faecium SF68 at 2.5 billion CFUs. SF68 is one of the most studied canine probiotic strains. Bacillus subtilis is spore forming, so it survives stomach acid and arrives alive in the gut where the work happens.
Beef Collagen
Type I and III collagen, the structural protein dogs use for joints, skin, tendons, and the gut lining. Hydrolysed means it is already broken down for absorption. Made from beef broth for taste.
Pumpkin Fibre
The most accessible prebiotic for dogs. Soluble fibre that firms loose stools, eases constipation, and feeds the gut bacteria that drive most of canine immune function.
CoQ10
Cellular energy production. Levels drop with age, particularly in the heart, liver, and kidneys. Useful for senior dogs and breeds with heart condition risk.
L Carnitine
Shuttles fatty acids into mitochondria where they are burned for fuel. Useful for active working breeds and dogs maintaining a healthy weight. Also supports heart function and exercise recovery.
Glucosamine (Shellfish)
Stimulates the production of glycosaminoglycans and proteoglycans, the structural compounds in cartilage. Super Everyday uses glucosamine HCl at 300mg per scoop, the more bioavailable form versus the sulfate salt found in cheaper products.
Chondroitin (Porcine)
Pairs with glucosamine. Chondroitin slows cartilage breakdown by inhibiting the enzymes that degrade joint tissue, and helps cartilage retain water for shock absorption. 250mg per scoop.
Algae (Spirulina)
DHA omega 3 at the source. Algae is where fish get it from in the marine food chain. No heavy metal accumulation question that fish oil raises. Supports cognition, cardiovascular health, and modulates inflammation.
Blueberry
High in anthocyanins, antioxidants that cross the blood brain barrier. Cognitive support in older dogs, plus cardiovascular and urinary tract support.
Cranberry Extract
Proanthocyanidins, also known as PACs, stop E. coli binding to urinary tract walls. Useful for dogs prone to UTIs, particularly females. Adds antioxidant support and may benefit oral health.
MSM
Sulfur compound used in collagen, keratin, and cartilage synthesis. 300mg per scoop. Adds incremental joint comfort and coat condition benefit on top of glucosamine and chondroitin.
Taurine
Amino acid critical for heart function. Taurine deficiency is linked to dilated cardiomyopathy. Some breeds and grain free diets carry a higher deficiency risk, making supplementation particularly relevant.
Acerola Cherry
Up to 50 times the vitamin C of oranges. Unlike synthetic ascorbic acid, the vitamin C in acerola arrives with bioflavonoids that improve absorption. Supports immune function and collagen production.
Green Lipped Mussel
One of the most studied natural joint compounds. Contains ETA, a rare omega 3 fatty acid found almost nowhere else, plus glycosaminoglycans. Multiple controlled trials show measurable mobility improvements within weeks. See the references tab below.
Zinc
Required for over 300 enzymatic processes including skin barrier function, immune cell production, and protein synthesis. Zinc gluconate, used in Super Everyday, is one of the most bioavailable forms.
Quercetin Dihydrate
A plant-derived bioflavonoid that supports mast-cell stability and a balanced histamine response. Often included for dogs prone to seasonal sensitivities.
Milk Thistle Extract
Silymarin, the active compound, protects liver cells from toxin damage and supports liver tissue regeneration. Particularly relevant for dogs on long term NSAIDs, steroids, or anti seizure medications.
Scientifically Formulated
Super Everyday is 80% active ingredient by weight. Soft chews dilute their actives in 60 to 80% glycerin, binders, and palatants, which is why most chew based supplements need four to six chews per day to hit a therapeutic dose. A powder does not need any of that.
Every active is listed with its milligram quantity per scoop. Manufactured in a UK facility we audit ourselves, tested by independent labs for active ingredient potency and contaminants every batch.
Why is Superwild superior?
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Potency
80% active ingredient by weight. Most soft chews are 60 to 80% glycerin, binders, and palatants, meaning the actual nutrition is squeezed into 20 to 40% of the chew. A powder packs more ingredient per gram.
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No corners cut
Zero artificial colours, synthetic preservatives, glycerin fillers, palatants, or E numbers. If you cannot pronounce it, it is not in the scoop.
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Ease of use
Sprinkle one scoop on dry kibble, stir into wet food, or mix into bone broth. Made with real beef broth, so most dogs eat it like a treat. A daily ritual that takes ten seconds.
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Products for us
We built Super Everyday for our own dogs first. The formula did not leave the kitchen until they were noticeably better six weeks in. Better stools, less stiffness on stairs, glossier coats.
Every blend we create is guided by science
we make decisions based research
using only ingredients
chosen for their proven effectiveness and potency.
Research Behind Our Ingredients
Every ingredient in Super Everyday is backed by published, peer reviewed research. We do not include anything without a clear scientific rationale and an effective dosage. Below is a summary of the key research supporting our core ingredients.
Green lipped mussel (Perna canaliculus) is one of the most studied natural ingredients for canine joint health. It contains a unique combination of omega 3 fatty acids, glycosaminoglycans, and bioactive lipids that support joint mobility and a healthy inflammatory response.
In a double blind, placebo controlled study of 45 dogs with chronic osteoarthritis, green lipped mussel supplementation led to significant improvements in veterinary assessed mobility and pain scores compared to placebo over 8 weeks (Hielm Björkman et al., Evidence Based Complementary and Alternative Medicine, 2009).
A separate double blind study of 31 dogs found that adding green lipped mussel powder to a complete diet produced significant improvements in joint pain and swelling scores within 6 weeks (Bui and Bierer, Veterinary Therapeutics, 2003).
An 81 dog placebo controlled trial further confirmed that green lipped mussel extract improved clinical signs of degenerative joint disease, with 91% of dogs showing improvement after 112 days of supplementation (Pollard et al., New Zealand Veterinary Journal, 2006).
Collagen is the most abundant structural protein in a dog's body, essential for healthy joints, skin, coat, and gut lining. As dogs age, natural collagen production declines, contributing to joint stiffness, reduced skin elasticity, and digestive issues.
In a placebo controlled, double blind study of 31 dogs with naturally occurring osteoarthritis, oral supplementation with bioactive collagen peptides over 12 weeks led to significant improvements in gait and quality of life, measured objectively using force plate analysis and the validated Canine Brief Pain Inventory (Hugenberg et al., PLOS ONE, 2024).
A further study of 52 dogs with early osteoarthritis symptoms found that collagen hydrolysate supplementation over 16 weeks improved cartilage health markers, with researchers identifying beneficial effects on key enzymes involved in cartilage maintenance (Müller et al., International Journal of Molecular Sciences, 2021).
Super Everyday contains 5 billion CFU of two well researched probiotic strains. Probiotics support digestive health, nutrient absorption, and immune function by maintaining a balanced gut microbiome.
Bacillus subtilis is a spore forming probiotic with excellent survivability through the digestive tract, making it effective at reaching the gut where it is needed. Enterococcus faecium is widely used in veterinary nutrition and has been shown to support stool quality and digestive regularity in dogs.
Research published in the Journal of Animal Science has demonstrated that probiotic supplementation in dogs can improve faecal consistency, support immune markers, and promote beneficial gut bacteria populations.
Super Everyday uses schizochytrium algae as a sustainable, plant based source of DHA omega 3. DHA is essential for cognitive function, heart health, and a healthy inflammatory response.
Unlike fish oil, algae derived DHA avoids concerns around heavy metal contamination and overfishing while providing highly bioavailable omega 3 fatty acids. Research has established DHA as a critical nutrient for canine brain health, particularly in senior dogs where cognitive decline is a concern.
This trio of joint support ingredients works synergistically. Glucosamine supports the production of glycosaminoglycans needed for cartilage repair, chondroitin helps cartilage retain water and resist compression, and MSM provides bioavailable sulphur essential for connective tissue health.
Multiple systematic reviews of canine osteoarthritis management have identified glucosamine, chondroitin, and MSM as commonly recommended nutraceuticals, with evidence supporting their use as part of multimodal joint care strategies (Sanderson et al., Veterinary Record, 2009).
Quercetin is a naturally occurring flavonoid with well-documented antioxidant and anti-inflammatory properties. It supports a balanced immune response and helps manage seasonal sensitivities in dogs.
Research has shown that quercetin can inhibit the release of histamine from mast cells and modulate inflammatory pathways, making it a valuable ingredient for dogs prone to environmental sensitivities.
CoQ10 is a naturally occurring antioxidant that plays a critical role in cellular energy production. It is particularly important for heart health, as the heart muscle has among the highest energy demands of any tissue in the body.
Studies in veterinary cardiology have identified CoQ10 as a supportive nutrient for dogs with heart conditions, and it is increasingly recognised as beneficial for energy metabolism in ageing dogs.
Hielm Björkman A, Tulamo RM, Salonen H, et al. Evaluating complementary therapies for canine osteoarthritis. Part I. Green lipped mussel (Perna canaliculus). Evidence Based Complementary and Alternative Medicine. 2009;6(3):365 to 373.
Bui LM, Bierer TL. Influence of green lipped mussels (Perna canaliculus) in alleviating signs of arthritis in dogs. Veterinary Therapeutics: Research in Applied Veterinary Medicine. 2003;4(4):397 to 407.
Pollard B, Guilford WG, Ankenbauer Perkins KL, Hedderley D. Clinical efficacy and tolerance of an extract of green lipped mussel (Perna canaliculus) in dogs presumptively diagnosed with degenerative joint disease. New Zealand Veterinary Journal. 2006;54(3):114 to 118.
Hugenberg J, Oesser S, Siepmass S, et al. The oral intake of specific bioactive collagen peptides improves gait and quality of life in canine osteoarthritis patients. PLOS ONE. 2024.
Müller WEG, Ackermann M, et al. Efficacy of chondroprotective food supplements based on collagen hydrolysate and compounds isolated from marine organisms. International Journal of Molecular Sciences. 2021;22(7):3437.
Sanderson RO, Beata C, Flipo RM, et al. Systematic review of the management of canine osteoarthritis. Veterinary Record. 2009;164:418 to 424.
Aragon CL, Hofmeister EH, Budsberg SC. Systematic review of clinical trials of treatments for osteoarthritis in dogs. Journal of the American Veterinary Medical Association. 2007;230:514 to 521.
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we make decisions based research
using only ingredients
chosen for their proven effectiveness and potency.