The Science Behind Super Everyday

Every Super Everyday ingredient is here for a reason. At a dose that matches the published canine research, not a sprinkle to make the label look impressive.

  • Efficiency Tested
  • Quality Ingredients
  • Made in the UK
  • Tested by Independent Labs

It starts with research

We work with veterinary nutritionists, we read the studies, and we name what is in the scoop along with how much.

Every active is listed with its milligram quantity per serving, so you can compare doses against the published research instead of trusting marketing copy. No trace dosed kitchen sink formulas, no fillers added to make the label look impressive, no ingredients we cannot justify on the evidence.

Super Everyday Ingredients

Scientifically Formulated

Super Everyday is 80% active ingredient by weight. Soft chews dilute their actives in 60 to 80% glycerin, binders, and palatants, which is why most chew based supplements need four to six chews per day to hit a therapeutic dose. A powder does not need any of that.

Every active is listed with its milligram quantity per scoop. Manufactured in a UK facility we audit ourselves, tested by independent labs for active ingredient potency and contaminants every batch.

Why is Superwild superior?

  • Potency

    80% active ingredient by weight. Most soft chews are 60 to 80% glycerin, binders, and palatants, meaning the actual nutrition is squeezed into 20 to 40% of the chew. A powder packs more ingredient per gram.

  • No corners cut

    Zero artificial colours, synthetic preservatives, glycerin fillers, palatants, or E numbers. If you cannot pronounce it, it is not in the scoop.

  • Ease of use

    Sprinkle one scoop on dry kibble, stir into wet food, or mix into bone broth. Made with real beef broth, so most dogs eat it like a treat. A daily ritual that takes ten seconds.

  • Products for us

    We built Super Everyday for our own dogs first. The formula did not leave the kitchen until they were noticeably better six weeks in. Better stools, less stiffness on stairs, glossier coats.

Every blend we create is guided by science Fresh carrots — source of beta carotene in Superwild Super Everyday we make decisions based research Fresh blueberries — antioxidant-rich ingredient in Superwild Super Everyday using only ingredients CoQ10 supplement — Salmon representing coenzyme Q10 in Superwild Super Everyday chosen for their proven effectiveness and potency.

Research Behind Our Ingredients

Every ingredient in Super Everyday is backed by published, peer reviewed research. We do not include anything without a clear scientific rationale and an effective dosage. Below is a summary of the key research supporting our core ingredients.

Green lipped mussel (Perna canaliculus) is one of the most studied natural ingredients for canine joint health. It contains a unique combination of omega 3 fatty acids, glycosaminoglycans, and bioactive lipids that support joint mobility and a healthy inflammatory response.

In a double blind, placebo controlled study of 45 dogs with chronic osteoarthritis, green lipped mussel supplementation led to significant improvements in veterinary assessed mobility and pain scores compared to placebo over 8 weeks (Hielm Björkman et al., Evidence Based Complementary and Alternative Medicine, 2009).

A separate double blind study of 31 dogs found that adding green lipped mussel powder to a complete diet produced significant improvements in joint pain and swelling scores within 6 weeks (Bui and Bierer, Veterinary Therapeutics, 2003).

An 81 dog placebo controlled trial further confirmed that green lipped mussel extract improved clinical signs of degenerative joint disease, with 91% of dogs showing improvement after 112 days of supplementation (Pollard et al., New Zealand Veterinary Journal, 2006).

Collagen is the most abundant structural protein in a dog's body, essential for healthy joints, skin, coat, and gut lining. As dogs age, natural collagen production declines, contributing to joint stiffness, reduced skin elasticity, and digestive issues.

In a placebo controlled, double blind study of 31 dogs with naturally occurring osteoarthritis, oral supplementation with bioactive collagen peptides over 12 weeks led to significant improvements in gait and quality of life, measured objectively using force plate analysis and the validated Canine Brief Pain Inventory (Hugenberg et al., PLOS ONE, 2024).

A further study of 52 dogs with early osteoarthritis symptoms found that collagen hydrolysate supplementation over 16 weeks improved cartilage health markers, with researchers identifying beneficial effects on key enzymes involved in cartilage maintenance (Müller et al., International Journal of Molecular Sciences, 2021).

Super Everyday contains 5 billion CFU of two well researched probiotic strains. Probiotics support digestive health, nutrient absorption, and immune function by maintaining a balanced gut microbiome.

Bacillus subtilis is a spore forming probiotic with excellent survivability through the digestive tract, making it effective at reaching the gut where it is needed. Enterococcus faecium is widely used in veterinary nutrition and has been shown to support stool quality and digestive regularity in dogs.

Research published in the Journal of Animal Science has demonstrated that probiotic supplementation in dogs can improve faecal consistency, support immune markers, and promote beneficial gut bacteria populations.

Super Everyday uses schizochytrium algae as a sustainable, plant based source of DHA omega 3. DHA is essential for cognitive function, heart health, and a healthy inflammatory response.

Unlike fish oil, algae derived DHA avoids concerns around heavy metal contamination and overfishing while providing highly bioavailable omega 3 fatty acids. Research has established DHA as a critical nutrient for canine brain health, particularly in senior dogs where cognitive decline is a concern.

This trio of joint support ingredients works synergistically. Glucosamine supports the production of glycosaminoglycans needed for cartilage repair, chondroitin helps cartilage retain water and resist compression, and MSM provides bioavailable sulphur essential for connective tissue health.

Multiple systematic reviews of canine osteoarthritis management have identified glucosamine, chondroitin, and MSM as commonly recommended nutraceuticals, with evidence supporting their use as part of multimodal joint care strategies (Sanderson et al., Veterinary Record, 2009).

Quercetin is a naturally occurring flavonoid with well-documented antioxidant and anti-inflammatory properties. It supports a balanced immune response and helps manage seasonal sensitivities in dogs.

Research has shown that quercetin can inhibit the release of histamine from mast cells and modulate inflammatory pathways, making it a valuable ingredient for dogs prone to environmental sensitivities.

CoQ10 is a naturally occurring antioxidant that plays a critical role in cellular energy production. It is particularly important for heart health, as the heart muscle has among the highest energy demands of any tissue in the body.

Studies in veterinary cardiology have identified CoQ10 as a supportive nutrient for dogs with heart conditions, and it is increasingly recognised as beneficial for energy metabolism in ageing dogs.

Hielm Björkman A, Tulamo RM, Salonen H, et al. Evaluating complementary therapies for canine osteoarthritis. Part I. Green lipped mussel (Perna canaliculus). Evidence Based Complementary and Alternative Medicine. 2009;6(3):365 to 373.

Bui LM, Bierer TL. Influence of green lipped mussels (Perna canaliculus) in alleviating signs of arthritis in dogs. Veterinary Therapeutics: Research in Applied Veterinary Medicine. 2003;4(4):397 to 407.

Pollard B, Guilford WG, Ankenbauer Perkins KL, Hedderley D. Clinical efficacy and tolerance of an extract of green lipped mussel (Perna canaliculus) in dogs presumptively diagnosed with degenerative joint disease. New Zealand Veterinary Journal. 2006;54(3):114 to 118.

Hugenberg J, Oesser S, Siepmass S, et al. The oral intake of specific bioactive collagen peptides improves gait and quality of life in canine osteoarthritis patients. PLOS ONE. 2024.

Müller WEG, Ackermann M, et al. Efficacy of chondroprotective food supplements based on collagen hydrolysate and compounds isolated from marine organisms. International Journal of Molecular Sciences. 2021;22(7):3437.

Sanderson RO, Beata C, Flipo RM, et al. Systematic review of the management of canine osteoarthritis. Veterinary Record. 2009;164:418 to 424.

Aragon CL, Hofmeister EH, Budsberg SC. Systematic review of clinical trials of treatments for osteoarthritis in dogs. Journal of the American Veterinary Medical Association. 2007;230:514 to 521.

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