Super Everyday

The most abundant protein in your dog's body, broken down into easily absorbed peptides that support cartilage repair, skin elasticity, coat quality, and gut lining integrity.

Two carefully chosen strains that survive stomach acid to reach the gut alive, improving stool quality, immune response, and nutrient absorption.

Rich in soluble fibre that firms up loose stools and eases constipation while acting as a natural prebiotic to feed beneficial gut bacteria.

A natural precursor to vitamin A that supports eye health, skin and coat condition, and immune function without the risk of over supplementation.

A naturally occurring antioxidant that plays a major role in cellular energy production, especially beneficial for senior dogs and breeds prone to heart conditions.

An amino acid that shuttles fatty acids into the mitochondria to be burned for fuel, helping dogs maintain a healthy weight while supporting heart function.

One of the most widely researched joint compounds for dogs, stimulating cartilage regeneration and slowing its breakdown in active, large breed, or ageing dogs.

Works alongside glucosamine to protect cartilage by blocking destructive enzymes and helping joint tissue retain water for shock absorption.

The original source of DHA omega 3, offering a pure, sustainable, plant based alternative to fish oil that supports brain function, cardiovascular health, and inflammatory response.

Rich in anthocyanins that can cross the blood brain barrier, making them especially effective at supporting cognitive function and protecting against age related mental decline.

Naturally rich in proanthocyanidins (PACs), a polyphenol studied for its role in supporting a healthy urinary tract and contributing to your dog's daily antioxidant intake.

An organic sulphur compound and key building block for collagen, keratin, and cartilage that supports joint comfort, coat shine, and a healthy inflammatory response.

Critical for heart muscle function, retinal health, and immune regulation, particularly relevant for dogs on diets that may be lower in dietary taurine.

Contains up to 50 times more vitamin C than oranges with natural bioflavonoids that improve absorption and support immune defence, collagen production, and antioxidant protection.

One of nature's most complete joint ingredients, containing a unique combination of omega-3 fatty acids, glycosaminoglycans, and minerals studied for their role in supporting joint comfort and mobility.

Involved in over 300 enzymatic processes and essential for healthy skin and coat, immune cell production, and thyroid function in a highly bioavailable gluconate form.

A plant-derived bioflavonoid that supports mast-cell stability and a balanced histamine response. Often included for dogs prone to seasonal sensitivities.

Its active compound silymarin protects liver cells from toxin damage and promotes tissue regeneration, especially valuable for dogs on long term medications.