Free Tools · UK

The Superwild Toolkit

Free, AI-powered tools to help you understand your dog's health. No buying decisions. Just useful answers.

Find your starting point

Used by UK dog owners and counting · No signup for the AI tools

What we built and why

Most pet brands focus on selling products. We do that too — Super Everyday is the supplement we've built for UK dogs, and we think it's quietly excellent.

But selling supplements isn't enough. Most pet content online is one of two things: shopping decisions disguised as advice, or generic articles that don't actually answer the question you're asking.

We built the Superwild Toolkit because we think dog owners deserve better. Each tool here answers a specific question — about your dog's gut, skin, overall health, or food — without asking you to buy anything. Use one, use them all, use none. They're free because they should be.

Find your starting point

Four ways in. Pick whichever fits where your head's at — every path leads to something useful.

I want a full health check

Score your dog across 7 wellness pillars in 5 minutes. Get a Wellness Age, profile type, and personalised plan.

Start Super Score

I'm picking food for my dog

Compare 40+ UK dog food brands by ingredient quality, transparency, and value.

Browse the directory

I'm not sure yet, just exploring

Join the Superwild pack — we'll help you choose, and ping you when new tools land.

Join the pack

All our free tools

Seven tools, each one answering a specific question. Use whichever fits. Nothing here costs anything to use.

The full audit

Super Score

5-minute health quiz across 7 wellness pillars. The most comprehensive starting point.

  • Score across skin, gut, joints, energy, cognition, liver, and weight
  • Get your dog's Wellness Age and one of 12 profile types
  • Personalised 4-week plan tailored to the lowest-scoring pillars

5 minutes · 7 pillars · 12 profile types

Take Super Score

Gut health, instant

Poop Inspector

Photo-based AI analysis of your dog's stool. Bristol Scale + Gut Score + plan in 10 seconds.

  • Reads consistency, colour, content, and volume
  • Gives a Bristol Stool Scale score plus an overall Gut Score
  • Personalised gut-support plan based on what the AI sees

10 seconds · Free · Private

Try Poop Inspector

What's that mark?

Skin Detective

Photo-based AI analysis of skin issues. Pattern matching plus clear escalation guidance.

  • Identifies common skin patterns (hot spots, allergies, lumps)
  • Tells you what to try at home and what won't help
  • Flags when something needs a vet, and why

10 seconds · Free · Private

Try Skin Detective

Compare UK brands

UK Dog Food Directory

Editorially scored directory of 40+ UK dog food brands. Filter by your dog's needs.

  • Multi-axis scoring: ingredients, balance, transparency, value, ethics
  • Filter by life stage, dietary needs, and certifications
  • Right-of-reply transparency — every score has a verifiable source

40+ brands · Updated quarterly

Browse the directory Methodology

Healthy weight check

Body Condition Inspector

Free AI body condition reading from a side on photo. Standard 9 point veterinary BCS scale.

  • Reads ribs, waist, abdominal tuck, and proportions
  • Returns a 1 to 9 BCS score with a tier and a plan
  • Conservative escalation: BCS 1, 2, 8, 9 always go to a vet

10 seconds · Free · Private

Try Body Condition Inspector

Need that £400+ clean?

Dental Inspector

Free AI dental check using photos plus a 5-question quiz. Honest read on whether you need to book the vet clean.

  • Reads tartar level, gum health, and tooth damage
  • Combines photo analysis with breath-odour and behaviour quiz
  • Honest UK cost expectations when a clean is needed

60 seconds · Free · Private

Try Dental Inspector

Gait analysis

Lameness Inspector

Free AI gait analysis from a 15 second video. Identifies the suspected affected limb on the standard 5 grade lameness scale.

  • Reads weight bearing, stride length, head bob and hip drop
  • Returns a 0 to 5 lameness grade with a tier and a 4 week plan
  • Conservative escalation: grade 3+ always goes to a vet

60 seconds · Free · Private

Try Lameness Inspector

How they work together

The tools are designed to layer. Most owners get the most out of them in roughly this order:

  1. Start with Super Score for a 5-minute audit across all seven wellness pillars. It tells you which areas are strongest and which need attention.

  2. If your gut pillar comes back low, try Poop Inspector for a deeper, photo-based read on what's happening.

  3. If skin or coat flagged, point Skin Detective at the spot you're worried about for pattern matching plus escalation guidance.

  4. If weight is on your mind, run Body Condition Inspector for a 1 to 9 BCS read from a side on photo. Comes with a tier and a plan, and escalates straight to a vet on the readings that need one.

  5. Wondering if your dog needs a dental clean? Run Dental Inspector — photos plus a quick quiz for an honest read on whether it's time to book the vet, or whether a 4-week home protocol will do.

  6. If your dog is favouring a leg or you've spotted any limp, run Lameness Inspector on a 15 second walking video for a 0 to 5 gait read with the suspected limb identified. Especially worth doing for senior dogs.

  7. Considering a food change? Browse the UK Dog Food Directory — 40+ brands scored on ingredients, balance, transparency, and value, with no commercial ties.

Each tool is independently useful. Run them in any order — the results carry over.

What we don't do

We're not vets. Our tools are informational, not diagnostic. They help you understand patterns, ask better questions, and decide when to escalate — but they don't replace professional veterinary advice.

We're also not selling subscriptions to the tools. They're free because we think free tools that actually help build more trust than paid features that don't. If you want to buy something from us eventually, we'd love that — but you don't have to.

Frequently asked questions

Yes. No payment, no hidden tier. Super Score asks for an email before showing your full report so we can email it to you; the others don't ask for anything. We make money when dogs whose results suggest they'd benefit from supplementation try Super Everyday, but you're never required to.

Not at all. Each tool answers a specific question. Use one, use them all, use none — whichever is most useful to you and your dog.

Our tools are vet-informed — built using veterinary research and clinical guidelines. They are not a substitute for veterinary care. For specific health concerns, always consult your vet.

For visible pattern recognition (Poop Inspector, Skin Detective), our AI matches expert observation around 75 to 85 percent of the time. It's a useful first read for owners — but not diagnostic. Vets confirm with cytology, biopsy, and clinical examination. We're conservative on red flags.

Photos sent to our AI tools are immediately discarded after analysis unless you opt in to help us improve the tools. Email addresses go to our Klaviyo system and are never shared with third parties.

Honestly? Because most pet content online is mediocre, and we think we can do better. Building tools forces us to think deeply about real dog health questions — and we hope they help you while also showing what kind of brand we are.

About Super Everyday

We mentioned earlier we sell a supplement called Super Everyday. It's a daily nutritional foundation designed to work with whatever food, lifestyle, and care routine you've already got. If you're curious, here it is. If not, just enjoy the tools.

About Super Everyday

Superwild's tools are informational and not a substitute for professional veterinary advice. If your dog is unwell, please consult a qualified vet.

Last updated .